CHATTANOOGA, Tenn. (July 17, 2024) — Sage Hill Investors (SHI) and Chattanooga Football Club (CFC) today celebrated the groundbreaking at 1620 Riverfront Parkway, the future headquarters of CFC with over 65,000 sq. ft., including retail, office, apartments, restaurant space, and a rooftop bar.
The development is currently dubbed “Project Starball” as a nod to the central design element of CFC’s logo since 2009.
"Launching a development such as this in our own backyard lines up with the growth of Chattanooga Football Club as well as a very strategic investment we can all feel good about,” CFC Owner and President of Sage Hill Investors, Davis Grizzard said. “It’s for Chattanooga’s team, for our city, and for this neighborhood."
CEO of CFC Alton Byrd said: "This event and this project speaks to a very bright future for Chattanooga Football Club and the trajectory we are on for our first teams, our academy, our staff, and our partners."
First announced in May, the project quickly broke ground after a year of planning. This comes on the heels of CFC joining the Major League Soccer enterprise in November when it became an independent club of MLS NEXT Pro.
"As we continue to work tirelessly to build our league, CFC is part of our foundation," said Charles Altchek, President of MLS NEXT Pro.
Mayor of Chattanooga and CFC Co-founder Tim Kelly was also in attendance and gave remarks on the significance of the development for the future of the city and club.
Project Starball is walking distance to the home field for CFC, Finley Stadium, and will include office space for the club’s staff and coaches, apartments for the players, a training facility, retail space, restaurant and a rooftop bar.
The project’s major partners are FTC Development, River Street Architecture, and Modus Build. The development is expected to be completed in January 2026.
#
About Chattanooga Football Club: Founded in 2009 by Chattanoogans, the club became one of the most storied teams in the National Premier Soccer League (NPSL) and played in six national championships as an amateur men’s team. The men’s team turned professional in 2020 and joined MLS NEXT Pro in 2023 as an independent team. The CFC Women compete in the Women’s Premier Soccer League (WPSL) as an amateur team in the summer. CFC still holds the amateur soccer attendance record for 18,227 fans who watched the NPSL final in Finley Stadium in 2015. www.chattanoogafc.com
About Sage Hill Investors: Sage Hill Investors is a family office based out of Chattanooga, TN. We believe investors have a huge impact based on who and what they invest in. Good financial stewardship is about investing in the people who are dedicated to building companies that have a positive impact on local communities and the planet as a whole. While a large part of our energy and resources is focused on building impactful companies, we also have a diverse portfolio of investments in public and private equities, and real estate. https://www.sagehillinvestors.com/
About FTC Development: FTC has been reshaping Chattanooga's built environment for more than a century and under four generations of family leadership. We specialize in unique and sustainable commercial real estate development projects that make a meaningful impact on our community. https://ftc.build
PROJECT TEAM
Developer – FTC Development
Contractor - Modus Build LLC
Architecture - River Street Architecture
Interior Design – River Street Architecture
Structural – CSA Nashville
MEP – March Adams
Civil – March Adams
Landscaping – Craig Design Group
