NASHVILLE, TN AND NEW YORK, NY — October 7, 2026 — Nashville Soccer Club today announced a multi-year partnership with SeatGeek, the technology company that has put data at the center of the live event experience from day one, as the club's Official Ticketing Partner. Beginning in 2027, SeatGeek will power ticketing for Nashville SC at GEODIS Park and for Huntsville City Football Club, its MLS NEXT Pro affiliate, at Wicks Family Field at Joe Davis Stadium.
Under the agreement, Nashville SC will benefit from a unified ticketing platform and data foundation across its soccer and live entertainment operations, supporting a growing calendar of matches, concerts and other events. Beyond ticketing, SeatGeek will serve as an intelligence partner to the club, connecting data, technology and fan insights to help it sell smarter, run smoother and build deeper fan connections.
For fans, SeatGeek will provide one place to discover, purchase and manage tickets. Fans can find the right seats with Ask SeatGeek, a conversational AI search experience built directly into the SeatGeek marketplace, compare options using Deal Score and preview the view from their seat before buying. They can also sell or transfer tickets in just a few taps, with secure mobile ticketing and seamless entry on matchday.
"As we head into our sixth season at GEODIS Park, we are thrilled to partner with SeatGeek to continue providing fans with experiences that are unmatched for soccer, concerts and more," said Nashville SC Chief Business Officer Lindsey Paola. "Their forward-thinking technology and integrations will help our guests enjoy a seamless experience during their visit to the largest soccer-specific stadium in the United States and Canada."Â
SeatGeek brings deep experience across the soccer landscape, partnering with multiple MLS, NWSL and USL clubs as well as teams across the Premier League. In Nashville, the club joins a growing SeatGeek portfolio that includes the Tennessee Titans, Nissan Stadium and CMA Fest.
"Nashville is one of the most dynamic live event markets in the country, and Nashville SC has built a fan base and ambitions that go well beyond 90 minutes on the pitch," said Robyn Theodorakis, Director of Business Development & Sales at SeatGeek. "Together, we'll build on that momentum, growing the club's business with the right tools and insights while making every step easier for fans, from finding the right seat to walking through the gates on matchday."
SeatGeek and Nashville SC will share additional information about the transition to SeatGeek and ticket availability for the 2027 season at https://www.nashvillesc.com/.
About SeatGeek
SeatGeek was founded in 2009 when three live event fans had the crazy idea that modern technology could improve the live event-going experience for everyone — fans, teams and artists. Today, SeatGeek offers a trusted marketplace for fans to easily buy and sell tickets to the events they love and provides primary box office technology for some of the most prominent names in sports and entertainment globally.
